fit to be eaten especially by humans
We are what we eat. For millennia, everything we've consumed has been powered by plants amazing ability to harness the sun's energy by converting it into their own energy.
Of the more than 400,000 named plants on the planet, a fraction are edible, and even fewer are common in agriculture. Botany can add value to what you do, from tracing the story of local ingredients and the people behind them wherever 'local' happens to be on the globe, to identifying uncommon edibles with potential to meet a brief.
Generate excitement for a product, whether raw material or finished item, by yoking the power of plants and their incredible journey.